Pure Lime is a Danish brand established in 1995. Back then our goal was to produce functional and feminine sportswear for women – it still is.
Through the years we have developed the following values as an integral part of our products; Feminine, Functional, Fashionable, Fit. These values can be seen and felt in all our collections. Twice each year (spring/summer and autumn/winter) we introduce a new collection.
For women, by womens
Our fantastic team of female designers strive to keep ahead with the latest trends and fashions. Every apparel is tried and tested rigorously before production ensuring the best quality and an optimal design. Nothing is left to chance, from selection of the right materials to how the product feels during workout, it’s always out goal to make you feel as good as possible, since we believe that the right sportswear helps you achieve YOUR goals.
Sportswear for all, regardless of shape and level. At Pure Lime you’ll find a wide choice of tops, sports bras, pants and apparel.
Feminine | Functional | Fashionable | Fit
Our mission is to design active wear inspired by the healthy active lifestyle of Scandinavia.
Our aim is to provide a collection of active and leisure wear
for all types of women around the world
to help them reach their true potential
that reflects their priority to look good and then perform.
No Goal was ever met without a little sweat