Pure Lime is a Danish brand established in 1995. Back then our goal was to produce functional and feminine activewear for women – it still is!
Throughout the years we have developed the following values as an integral part of our products; Feminine, Functional, Fashionable, Fit. These values can be seen and felt in all our collections. Twice each year (spring/summer and autumn/winter) we introduce a new collection.
For women... by women
Our fantastic team of female designers strive to keep ahead of the latest fashion trends. Every apparel is tried and tested rigorously before production ensuring the best quality and an optimal design. Nothing is left to change, from selection of the right materials to how the product feels during workout. It’s always our goal to make you feel as comfortable as possible, since we believe that the right activewear will help you achieve YOUR fitness goals.
Sportswear for all, regardless of shape and level. At Pure Lime you’ll find a wide selection of tops, sports bras, pants, seamless wear and kids wear.
Feminine | Functional | Fashionable | Fit
Our mission is to design active wear inspired by the healthy active lifestyle of Scandinavia.
Our aim is to provide a collection of active and leisure wear
for all types of women around the world
to help them reach their true potential
that reflects their priority to look good and then perform.
No Goal was ever met without a little sweat