Pure Lime is a Danish brand established in 1995 in Copenhagen, Denmark. Back then, the aim was to create functional and fashionable workout wear with a distinct Scandinavian profile, which we still strive to live up to today.
As the years went by we have refined our brand and we are now working – in all levels of our organisation – to achieve the following values: Feminine, Functional, Fashionable, Fit. These values are shining through in our collections – every single one of them. We introduce two collections every year, respectively spring/summer & fall/winter.
We have a fantastic team of female designers. They all take pride in staying updated within the fashion industry so that our clothes always reflect
today´s fashion trends.
We test all of our styles before they go into production – so that you can be sure to have both perfect fitting and amazing quality - including moisture-wicking materials that are breathable and that will provide you with the freedom of movement you need when you are performing high impact activities.
All of the above because we, at Pure Lime, know how important it is to feel good while exercising. We are convinced that you, with the right type of activewear can perform at your best and achieve YOUR fitness goals.
Workout clothes to all – regardless of body type and fitness level
Pure Lime provide a wide selection of tops, sports bras, pants and accessories - you'll find something to suit you whether you are looking for clothes for fitness, running, cycling, yoga, group exercise or leisure. On this page you can shop our line whenever and wherever you want.
Good luck with your training.
Feminine | Functional | Fashionable | Fit
Our mission is to design active wear inspired by the healthy active lifestyle of Scandinavia.
Our aim is to provide a collection of active and leisure wear
for all types of women around the world
to help them reach their true potential
that reflects their priority to look good and then perform.
No goal was ever met without a little sweat